A key challenge for practitioners is the scarcity of reliable trade information on markets. Suppliers need to stay on top of competitive conditions in their current markets, scan opportunities for new markets, and look for opportunities to diversify or value-add to their existing product range. At the same time buyers worldwide also seek to optimize the potential offered by preferential trade agreements and improve the efficiency of their sourcing by scanning for new and competitive supplier countries.

AnswertheCall-CED addresses these issues with a suite of market analysis tools providing related market data and information sources. Services include:
• Identifying local and global market opportunities
• Showcasing products and services
• Linkages and networking
• Facilitating trade